Business programme

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Day 1

OPENING CEREMONY OF THE 2ND INTERNATIONAL EXHIBITION - MOSHOME 2024

5/13/202411:00 - 12:00Pavilion 2, Hall 11, MosHome Arena
OPENING CEREMONY OF THE 2ND INTERNATIONAL EXHIBITION - MOSHOME 2024

OPENING CEREMONY OF THE 2ND INTERNATIONAL EXHIBITION - MOSHOME 2024

Julia Markova, MosHome Event Director
Welcome speech, introducing VIP guests of the ceremony

Ms. Muyessara Tursun, GM of ITE China
Welcome speech on behalf of ITE China

Mr. Zhao Dafang, Vice Chairman of CCPIT Ningbo, Organizer of MosHome Ningbo

Mr. Sui Yetuo, Director of Foreign Trade Promotion Section, Department of Commerce of LiaoNing Province, Organizer of MosHome Liaoning

Mr. Li Guorong, Head of Department of Commerce of Shanxi Province, Shanxi Provincial Pavilion Organizer

Mr. Ding Lei, Director of E-commerce business department , Bureau of Commerce of Nantong City, Nantong City Pavilion Organizer

Mr. Xu Weihua, CEO of EIECO, Co-organizer of MosHome 2024

Ribbon Cutting, photos, networking

CONFERENCE «COMFORTABLE ABOUT HOME. TRENDS IN THE NON-FOOD AND HOUSEHOLD PRODUCTS MARKET»

Meeting of supervisors and specialists managing sales and assortment in the non-food and household goods categories.

Co-organizer:

5/13/202412:30 - 16:30Pavilion 2, Hall 11, MosHome Arena
CONFERENCE «COMFORTABLE ABOUT HOME. TRENDS IN THE NON-FOOD AND HOUSEHOLD PRODUCTS MARKET»

CONFERENCE «COMFORTABLE ABOUT HOME. TRENDS IN THE NON-FOOD AND HOUSEHOLD PRODUCTS MARKET»

Moderator:

Natalya Marova
Head
Retail.ru

Topics for discussion:

  • Market analysis of non-food and home and interior goods. Changes in consumer preferences. Analysis of purchasing power and demand for certain categories of goods. Review of trends.

  • New store formats and best examples of creating a customer journey

  • Cases of offline and online sales. Focus: federal and regional retail, marketplaces and online stores.

  • Assortment and pricing

  • Private label as a category driver

  • Master class «Retail pumping»

ON-STAGE INTERVIEW WITH A MARKET LEADER
Yulia Meshcheryakova
Marketing Director
Hoff

Speakers:

Anna Darmodehina
Purchasing Director
Williams et Oliver

Stanislav Kazakov
Director of the Darwin hypermarket chain (2015-2022), author of more than 200 trainings and master classes on sales, efficiency, crisis management, managing partner
Big Time Retail

«From Click to Comfort: Outlook and Behavioral Trends in the Furniture and Home Goods Category»
Kirill Sukhachev
account manager for DIY and furniture industries
Yandex Advertising

«New household store formats and best practices for creating a customer journey»
Marina Polkovnikova
expert in merchandising, development and implementation of design concepts in non-food retail, founder
VMC Retail

«How new patterns of consumer behavior manifest themselves in non-food packaging»
Irina Chtetsova
ABKR expert, project manager for FMCG, Retail, HoReCa
Brandson (TSN)

«Three steps to effective design of non-food products and home and interior products: audit, strategy, design»
Andrey Gornov
member of the ABKR Council, general director of the agency
Getbrand

«Household products. Positioning and development of related assortment using the example of a real case «ZMI» (Perm)»
Anna Sobyanina
ABKR expert, managing partner
A.STUDIO

«Yandex Market - sales and promotion channel»
  • Target audience: who buys on the Market

  • What is better to sell on the Market: analytics and recommendations

  • Effective promotion strategy

Elizaveta Artemyeva
category manager
Yandex Market

«Transformation of promotions in the non-food goods market. New trends»
Vyacheslav Medvedev
independent director, ex commercial director of HomeMarket Russia, head of category management practice
myRetailStrategy

«Master Class. 3 factors to increase sales of household goods»
  1. The changing role of local leaders

  2. Sales technology

  3. Process evaluation from the seller's point of view

Andrey Fatov
business trainer

Day 2

MASTER CLASS BY JIANGSU FIRSTOP COMPANY

5/14/202411:00 - 11:30Pavilion 2, Hall 11, MosHome Arena
MASTER CLASS BY JIANGSU FIRSTOP COMPANY

MASTER CLASS BY JIANGSU FIRSTOP COMPANY

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Product: Outdoor Water Sports & Leisure Product, Outdoor Sauna

Firstop has been a professional sports surfboard brand for over 10 years. The boards and kayaks of this company are popular and recognized all over the world. The professional research and development team introduces many new products every year. In order to promote the growth of the water sports market and diversify projects, Firstop has developed products such as spa pool, inflatable bed, boat, swimming pool, etc. this year, focusing on high quality, competitive price and best service. The company's goal is to provide exciting products that allow players of all levels to enjoy water sports and push their limits. Firstop mainly exports products to European and US markets.

Speaker: Jane Li, sales manager, Firstop

MASTER CLASS BY YONGKANG K-STAR COMPANY

5/14/202411:40 - 12:10Pavilion 2, Hall 11, MosHome Arena
MASTER CLASS BY YONGKANG K-STAR COMPANY

MASTER CLASS BY YONGKANG K-STAR COMPANY

Product: Professional cookware

LECTURE: HOMESTAGING: HOW TO CREATE A HARMONIOUS SPACE AND TRANSFORM THE INTERIOR OF AN APARTMENT FOR A PROFITABLE RENT OR SALE WITH AN OPTIMAL INVESTMENT

Homestaging is a relatively new direction, but it is quickly gaining popularity. During the lecture, we will learn how homestaging helps sellers and investors sell and rent out their real estate more profitably, and helps buyers and tenants find the apartment in which they want to live.

5/14/202413:15 - 14:15Pavilion 2, Hall 11, MosHome Arena
LECTURE: HOMESTAGING: HOW TO CREATE A HARMONIOUS SPACE AND TRANSFORM THE INTERIOR OF AN APARTMENT FOR A PROFITABLE RENT OR SALE WITH AN OPTIMAL INVESTMENT

LECTURE: HOMESTAGING: HOW TO CREATE A HARMONIOUS SPACE AND TRANSFORM THE INTERIOR OF AN APARTMENT FOR A PROFITABLE RENT OR SALE WITH AN OPTIMAL INVESTMENT

The event is in progress - follow the website for more information.

MASTER CLASS. ARTIFICIAL INTELLIGENCE (AI) AS A DESIGNERS TOOL: TO BE AFRAID OR TO BE FRIENDLY?

Many designers consider AI a threat to their profession, while others are actively incorporating AI capabilities into their work. Let's listen to the opinions and analyze specific cases.

5/14/202414:30 - 16:00Pavilion 2, Hall 11, MosHome Arena
MASTER CLASS. ARTIFICIAL INTELLIGENCE (AI) AS A DESIGNERS TOOL: TO BE AFRAID OR TO BE FRIENDLY?

MASTER CLASS. ARTIFICIAL INTELLIGENCE (AI) AS A DESIGNERS TOOL: TO BE AFRAID OR TO BE FRIENDLY?

Topics for discussion:

  • Step-by-step algorithm for working with AI: analysis, idea, coordination within the team, visualization and presentation.

  • Days, hours and minutes instead of weeks, months and years: “seven thousand years in one picture.”

  • Design is not creativity, but solving the customer’s problems in a certain style.

  • Analysis of new grids and management of mega-networks, use of bundles to control neural networks. Stable Diffusion, Midjourney, Interior AI, Deep Dream, Room GPT and others.

  • Analysis of estimate documentation, work with supplier databases.

  • Angle, lighting, weather and nature, working with photo lenses: AI is your assistant on set.

Moderator:

Lucy Malkis
producer of architectural and design events, author of tg channel
«Lucy in da house»

Speakers:

Roman Morgach
designer, architect, founder and creative leader of the project
Art Glück

Sergey Markov
architect, co-founder
«Bureau A4»

Anastasia Konnova
interior designer, founder
Konnova design

Kristina Krahmaleva
designer, decorator, studio co-founder
К+К interiors

MASTER CLASS BY GUANGDONG AXA HOME COMPANY

5/14/202416:15 - 16:45Pavilion 2, Hall 11, MosHome Arena
MASTER CLASS BY GUANGDONG AXA HOME COMPANY

MASTER CLASS BY GUANGDONG AXA HOME COMPANY

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Product: Stainless steel and aluminum cookware

MASTER CLASS BY EISHO COMPANY

5/14/202416:55 - 17:25Pavilion 2, Hall 11, MosHome Arena
MASTER CLASS BY EISHO COMPANY

MASTER CLASS BY EISHO COMPANY

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Product: Household storage

Day 3

MASTER CLASS BY NINGBO YEKEA COMPANY

5/15/202413:30 - 14:00Pavilion 2, Hall 11, MosHome Arena
MASTER CLASS BY NINGBO YEKEA COMPANY

MASTER CLASS BY NINGBO YEKEA COMPANY

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Product: Steel Cups and Plastic Cups

MASTER CLASS BY NANTONG JINRUITE TECHNOLOGY DEVELOPMENT

5/15/202414:10 - 14:45Pavilion 2, Hall 11, MosHome Arena
MASTER CLASS BY NANTONG JINRUITE TECHNOLOGY DEVELOPMENT

MASTER CLASS BY NANTONG JINRUITE TECHNOLOGY DEVELOPMENT

Product: Sport equipment