Results of the MosHome 2024 business programme

KEY POINTS

3days

10events

21speakers

223business programme visitors

RESULTS 2024

The first day business programme of the 2nd international exhibition of consumer goods for house, garden, sports and leisure MosHome 2024 started with the Opening Ceremony, including exhibition director, CEOs of ITE Group and ITE China, as well as officials from the provinces of China.
During the conference «Comfortable about home. Trends in the non-food and household goods market» such important topics were raised as analysis of purchasing power and demand for certain categories of goods, new store formats and the best examples of creating a consumer path, as well as assortment and pricing. The speakers analyzed the market for non-food products and discussed the trends of the current year.
The lecture on the topic «Homestaging: how to create a harmonious space and transform the interior of an apartment for profitable rent or sale with optimal investments» lifted the curtain on a new direction in real estate marketing. During the lecture, visitors of business programme learned what types of services are currently relevant in the homestaging market, who is the main players and what are their advantages, and also looked at examples of profitable homestaging on specific projects.
One of the most popular sessions of all days was a master class on the topic «Artificial intelligence (AI) - as a designer's tool: to be afraid or to be friends?». During the event, designers weighed the pros and cons of using artificial intelligence in the work of an interior designer, gave examples from their own practice cases, and answered questions from the discussion audience.
For the first time at the MosHome Arena conference-hall were held master classes from exhibitors. 6 companies (Firstop, AMERCOOK, Guangdong Axa Home, EISHO, Huanchuang Xinyu, EKEA) presented their products and talked about the production and distribution of their goods.
For the first time at MosHome 2024, a unique MosFit demo zone was organized for all lovers of an active lifestyle and sports! Specially for this zone, we invited a trainer who conducted functional training, talked about the effective use of sports goods and introduced visitors with companies represented on the interactive platform.

Also, for the first time at the exhibition there was a colorful MosGarden photo zone, where exhibitors' products related to outdoor pastime and garden design were presented. MosGarden provided exhibitors with the opportunity to effectively showcase their products and attract the attention of potential customers, while for visitors it was a great chance to learn about the latest trends in gardening and outdoor living.