What business tasks MosHome participation can solve?
The MosHome exhibition provides new opportunities to solve your business tasks
Participation in a specialized exhibition has been and remains an effective marketing tool that allows you to solve key business tasks in the shortest possible time.
Task 1. Find new clients and partners
In 2023, 5,051 people became unique visitors of MosHome exhibition. These are retailers, DIY specialists, wholesalers and distributors, representatives of marketplaces, designers and decorators. According to the survey results, 81% of visitors make purchasing decisions in their company.
Task 2. Present your products to an interested target audience
Participants of the past MosHome exhibition presented their products in 5 thematic sectors:
- Home and decorative
- Daily dining and kitchen
- Household appliances
- Outdoor garden
- Sport and fitness
The number of sectors for MosHome 2024 has been increased to 9, including new ones: children goods, pet goods, festival and Christmas decorations, consumer electronics. Special expositions will include sectors for sports and fitness products MosFit and sector for garden goods MosGarden.
Task 3. Expand sales geography
MosHome 2023 was visited by specialists from 15 countries and 78 regions of Russia. The extensive geography of visitors allows us to establish new product supply channels. According to this year's data, 64% of visitors came to the exhibition to search for new suppliers, and 66% planned purchases based on the results of visiting the exhibition.
Task 4. Attract an audience with related interests
MosHome takes place on the same venue with MosBuild, the International Exhibition for Building and Interiors, the largest industry exhibition in Russia and the CIS. In 2023, 16,121 MosBuild cross-visitors expressed interest in the MosHome exhibition. This significantly expands the base of potential clients.
Task 5. Study offers from other exhibitors
More than 200 companies took part in the MosHome 2023 exhibition. This is an excellent opportunity to look at and evaluate competitors’ offers, adopting the most effective solutions.