Business profile of MosHome visitors
Find out more about the product interest and areas of activity of MosHome visitors
MosHome is an international exhibition of consumer goods for house, garden, sports and leisure. In 2024, it attracted over 12,200 professionals from 74 regions of Russia and 17 countries.
Visitor Profile: Field of Expertise
The exhibition has attracted the attention of thousands of industry professionals, including retailers, DIY specialists, wholesalers and distributors, marketplace representatives, designers and decorators.
The majority of visitors are from the retail sector, representing 37% of attendees (over 4,500 individuals). 30% of visitors are engaged in wholesale trade, while 16% are involved in interior design.
Visitor Profile: Job Title Breakdown
The majority of visitors (59%) are in executive positions within their respective companies or are business owners or individual entrepreneurs. The exhibition is also visited by managers (15%) and specialists (26%) from a variety of companies.
- Chief Executive Officer & Owner — 37%
- Head of Department — 10%
- Manager — 15%
- Specialist — 26%
- Individual Entrepreneur — 12%
The 2024 survey revealed that 82% of visitors play a pivotal role in their company's purchasing decisions, significantly accelerating the negotiation process.
What products are MosHome visitors interested in?
The exhibition encompasses a comprehensive range of products, presented in nine distinct sectors. In 2024, we were pleased to introduce two inaugural expositions: MosGarden and MosFit, showcasing the latest in horticulture and sports and fitness products.
The top five most requested categories among visitors included:
- Decor — 67%
- Kitchen and dining room — 42%
- Country house and garden — 38%
- Household appliances — 29%
- Sports and fitness — 26%
