Announcement of MosHome 2024 Business Programme

Maximise your experience by exploring the list of events in the business programme

The MosHome 2024 international exhibition will be held from 13 to 16 May in Moscow, Crocus Expo IEC. The exhibition will span three days of content and allow attendees to access a wealth of knowledge and insights into the latest trends and innovations within the consumer goods industry through a business programme.

For the first time at MosHome exhibition, there will be three special zones: MosHome Arena, MosFit demo zone and MosGarden photo zone.

MosHome Arena

MosHome Arena is located in Pavilion 2, Hall 11. Visitors can enjoy and benefit from a world-class conference, masterclasses, and lectures.

The conference "Comfortable about home. Trends in the non-food and household products market"

Co-organised by:

The conference will cover the following topics:

  • Market analysis of non-food and home and interior goods. Changes in consumer preferences. Analysis of purchasing power and demand for certain categories of goods. Review of trends.

  • New store formats and best examples of creating a customer journey

  • Cases of offline and online sales. Focus: federal and regional retail, marketplaces and online stores.

  • Assortment and pricing

  • Private label as a category driver

  • Master class «Retail pumping»

The lecture "Homesteading: how to create a harmonious space and transform the interior of an apartment for a profitable rent or sale with optimal investment"

The lecture will cover the following topics:

  • The concept and history of homesteading.

  • Stages of a home stager's work.

  • The difference between home staging and interior design.

  • Differences between a home staying for the long term, daily rent and sale.

  • Types of homestay services.

  • Pros and cons of working online and offline.

  • Before/after case studies.

The master class "Artificial Intelligence (AI) as a designer's tool: to be afraid or to be friendly?"

The following questions will be put up for discussion:

  • Step-by-step algorithm for working with AI: analysis, idea, coordination within the team, visualisation and presentation.

  • Days, hours and minutes instead of weeks, months and years: "seven thousand years in one picture".

  • Design is not creativity but solving the customer's problems in a particular style.

  • Analysis of new grids and management of mega-networks, use of bundles to control neural networks. Stable Diffusion, Midjourney, Interior AI, Deep Dream, Room GPT and others.

  • Analysis of estimate documentation, work with supplier databases.

  • Angle, lighting, weather and nature, working with photo lenses: AI is your assistant on set.

Also exhibitors will be conducting master classes. Check the MosHome 2024 Business programme >> for the latest sessions.

MosFit demo zone

The unique MosFit zone was created especially for businesses targeting fans of active lifestyles and sports. Visitors will be able to familiarise themselves with a wide range of sports goods, equipment, and fitness accessories from exhibitors and partners of the exhibition, attend a functional training session by a guest trainer, and learn about the effective use of sports goods.


MosGarden photo zone

The cosy and bright MosGarden photo zone will feature products for dacha farming and garden design from MosHome participants. Visitors will be able to get acquainted with various garden tools, furniture, jewellery, decorations for the garden, and camping and picnic goods. It is also a great chance to learn about current trends in garden design and outdoor leisure activities.


All events can be attended for free with your exhibition ticket. You can get your free ticket by using the promo code NEWS, which will allow you to see products from more than 700 exhibitors in person and keep up to date with the latest design trends, new products and ideas to propel your business forward.

See you at MosHome 2024! Use promocode
to get a free e-ticket to attend the exhibition.