Business programme

MosHome 2024 Opening Ceremony

Julia Markova, MosHome Event Director
Welcome speech, introducing VIP guests of the ceremony

Dmitry Zavgorodniy, CEO of ITE Group
Welcome speech on behalf of ITE Group

Ms. Muyessara Tursun, GM of ITE China
Welcome speech on behalf of ITE China

Mr. Zhao Dafang, Vice Chairman of CCPIT Ningbo, Organizer of MosHome Ningbo

Mr. Ding Lei, Director of E-commerce business department , Bureau of Commerce of Nantong City, Nantong City Pavilion Organizer

Mr. Sui Yetuo, Director of Foreign Trade Promotion Section, Department of Commerce of LiaoNing Province, Organizer of MosHome Liaoning

Mr. He Xiao, Deputy General Manager of Sales department of China Eastern Airline

Mr. Xu Weihua, CEO of EIECO, Co-organizer of MosHome 2024

Ribbon Cutting, photos, networking

Moderator:

Natalya Marova

Head

Retail.ru

Topics for discussion:

• Market analysis of non-food and home and interior goods. Changes in consumer preferences. Analysis of purchasing power and demand for certain categories of goods. Review of trends.

• New store formats and best examples of creating a customer journey

• Cases of offline and online sales. Focus: federal and regional retail, marketplaces and online stores.

• Assortment and pricing

• Private label as a category driver

• Master class «Retail pumping»

Yulia Meshcheryakova

Marketing Director

Hoff

Speakers:

Stanislav Kazakov

Director of the Darwin hypermarket chain (2015-2022), author of more than 200 trainings and master classes on sales, efficiency, crisis management, managing partner

Big Time Retail

Kirill Sukhachev

account manager for DIY and furniture industries

Yandex Advertising

Marina Polkovnikova

expert in merchandising, development and implementation of design concepts in non-food retail, founder

VMC Retail

Irina Chtetsova

ABKR expert, project manager for FMCG, Retail, HoReCa

Brandson (TSN)

Andrey Gornov

member of the ABKR Council, general director of the agency

Getbrand

• Target audience: who buys on the Market

• What is better to sell on the Market: analytics and recommendations

• Effective promotion strategy

Elizaveta Artemyeva

category manager

Yandex Market

1. The changing role of local leaders

2. Sales technology

3. Process evaluation from the seller's point of view

Andrey Fatov

business trainer

Product: Outdoor Water Sports & Leisure Product, Outdoor Sauna

Firstop has been a professional sports surfboard brand for over 10 years. The boards and kayaks of this company are popular and recognized all over the world. The professional research and development team introduces many new products every year. In order to promote the growth of the water sports market and diversify projects, Firstop has developed products such as spa pool, inflatable bed, boat, swimming pool, etc. this year, focusing on high quality, competitive price and best service. The company's goal is to provide exciting products that allow players of all levels to enjoy water sports and push their limits. Firstop mainly exports products to European and US markets.

Speaker:

Jane Li

sales manager

Firstop

Product: Professional cookware

Speaker:

Ryan Huang

Brand Manager

Yongkang K-Star

Speaker:

Nina Vanchugova

homestager, creator of the «REAL HOMESTAGING» school, owner of the homestaging and redesign agency VOZDUH; Honorary Member of the Russian Association of Homestaging (ASHS) and the international association IAHSP; Member of the Jury of the annual competition «Homestager of the Year»

Programme:

• Introduction.

• Homestaging is a new direction in real estate marketing.

• Why has it become so popular in the world and in the Russian Federation?

• How homestaging is developing in Russia now. Main players and associations.

• What is homestaging really? And how is it different from design?

• What are the main types of services on the staging market now?

• How much does the most noticeable service cost - equipment and staging from leading players.

• How much stagers in Moscow spend on the property as a whole, budgets for apartments of different sizes.

• Examples of the benefits of homestaging on specific project cases and payback models.

Topics for discussion:

• Step-by-step algorithm for working with AI: analysis, idea, coordination within the team, visualization and presentation.

• Days, hours and minutes instead of weeks, months and years: “seven thousand years in one picture.”

• Design is not creativity, but solving the customer’s problems in a certain style.

• Analysis of new grids and management of mega-networks, use of bundles to control neural networks. Stable Diffusion, Midjourney, Interior AI, Deep Dream, Room GPT and others.

• Analysis of estimate documentation, work with supplier databases.

• Angle, lighting, weather and nature, working with photo lenses: AI is your assistant on set.

Moderator:

Lucy Malkis

producer of architectural and design events, author of tg channel

«Lucy in da house»

Speakers:

Roman Morgach

designer, architect, founder and creative leader of the project

Art Glück

Sergey Markov

architect, co-founder

«Bureau A4»

Anastasia Konnova

interior designer, founder

Konnova design

Kristina Krahmaleva

designer, decorator, studio co-founder

К+К interiors

Product: Stainless steel and aluminum cookware

Speaker:

To So Tai Edman

Sales Manager

Axa Home

Product: Household storage

Speaker:

Vladimir Gadaev

Director

EISHO

Product: Steel Cups and Plastic Cups

Speaker:

Katina

General Manager

NINGBO YEKEA

Product: Sportswear for winter outdoor activities

The company owns three successful brands: HIGH EXPERIENCE, СDS and FREE COVER.
With its own design team and factory near Beijing's Hebei Province, DONGCHEN YUNCHENG (BEIJING) TECHNOLOGY has been creating snowboarding apparel for over 40 years, where individuality is expressed in every line and fabric. «We combine modern trends with a unique aesthetic to create more than just functional clothing.»
The company's office and showroom are located in the capital of China.

Speaker:

Lily

sales manager

DONGCHENG YUNCHENG (BEIJING) TECHNOLOGY